News & Resources
Insights & Perspectives
Explore our latest thinking on transforming healthcare through transparency, predictability, and the Episode Advantage.
Building Castles on Quicksand: Why Transparency Alone Won’t Save American Healthcare
By Will Herling, Chief Executive Officer Introduction Mark Cuban has done something few healthcare insiders have managed to do in decades: he has made...
The Coming ACA Shockwave
How Employers Can Future-Proof Their Benefits Before the 2026 Cliff Introduction The United States stands on the cusp of a seismic healthcare shift. W...
The Evolution of a Revolution
Oxbridge Health’s Giant Leap in Healthcare Consumerism Introduction Healthcare in the United States is undergoing a transformative shift – an “evoluti...
Speaking Sense: Decoding Actuarial Value
At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...
Speaking Sense: It’s not self-funded versus fully insured. It’s the model.
At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...
Speaking Sense: The Paradox of Free in Healthcare
At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...
Cost-Shifting in Employer Health Benefits
Hitting the Ceiling and Forging a New Path Introduction Health insurance captives have emerged as a powerful alternative for employers seeking greater...
Repeating the Same Playbook
Why Traditional Health Benefit Strategies Are Failing Introduction Employers have long grappled with rising healthcare costs by resorting to familiar ...
Beyond Amazon: How Oxbridge Health Redefines Consumer Engagement in Healthcare
The Problem: A Marketplace Built on Confusion Decades of surveys confirm what consumers already feel in their bones: navigating health insurance is ha...
Oxbridge Health: Turning Price Transparency Into Predictability
Based on the 2025 Health Plan Price Transparency Report by Trilliant Health Executive Summary In 2023, U.S. healthcare spending reached $4.9 trillion,...
Unleashing Healthcare’s Most Underutilized Asset: The Consumer
The Power of Agency, the Failure of the Status Quo, and the Bold Path Forward with Oxbridge Health Despite spending nearly $4.5 trillion annually on h...
Why Healthcare Can’t Be Free
The Psychology of Price, the Buffet Effect, and the Value of Sensible Cost-Sharing “Free healthcare” is an idea that sounds morally unassailable. Afte...
The Steamer Pot Is Boiling Over
Why Employers Need More Than One Release Valve in Healthcare Healthcare costs today are like a high-pressure steamer pot—rattling, hissing, and threat...
Speaking Sense: Redesigning Healthcare
At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...
Value-Based Care Promised a Revolution. Episodes of Care Finally Deliver It.
For years, value-based care has been heralded as the panacea for America’s bloated and fragmented healthcare system. The premise is deceptively simple...
Speaking Sense: Predictability
At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...
Speaking Sense: Solving Healthcare’s Prisoner Dilemma
At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...
Why the “Cream of the Crap” Still Dominates Our Benefits
…and How to Fix It Each year, Americans rank health insurance companies near the bottom in public trust. Just above cable companies. Just b...
You Can’t Shop for What You Don’t See
Why Healthcare’s “Transparent” Plans Still Leave You in the Dark “You can’t shop for what you don’t see.”— Uwe Reinhardt, Princeton health econo...
The Expedia-ization of Healthcare
What Travel Sites Teach Us About the Future of Care For decades, Americans have been told to “shop for healthcare”—but given none of the t...
Narrow Networks: Good Intentions, Missed Opportunities
Narrow network plans were designed to lower healthcare costs by limiting provider access to “preferred” groups. But in practice, they ofte...
Behavioral Economics Meets Healthcare
How Oxbridge Makes Smarter Choices Possible For years, behavioral economists like Richard Thaler and Daniel Kahneman have shown us a fundamental truth...
The Game Is Rigged—Until It Isn’t
How Oxbridge Health Unleashes the Power of the Consumer in a System Designed to Confuse Them In video games, casinos, and even social media apps, we’v...
The Donut Hole as a Catalyst
What Medicare Part D Can Teach Us About Smarter Health Benefit Design One of the most underappreciated behavioral design levers in healthcare may be s...
“Show Me the Incentive, and I Will Show You the Outcome”
Why Consumer Incentives Could Finally Fix Healthcare—If We Let Them “Never, ever, think about something else when you should be thinking about the pow...
The Dream Fulfilled
How AI, Predictive Modeling, and Quilt Are Transforming Healthcare Decision-Making For decades, the healthcare industry has echoed the same aspiration...
Beyond Flights and Hotels
Why Healthcare Needs to Price the Whole Trip Over the last decade, health plans have made strides toward transparency. Innovations like Surest’s upfro...
Reviving Managed Competition
Alan Enthoven’s Vision and the Emergence of Episode-Based Plans at Oxbridge Health When Alan Enthoven introduced the theory of managed competiti...
“It’s the Prices, Stupid.” Webinar
Tune in to this webinar recording, led by our Chief Imagineer Jay Silverstein, as he explores Oxbridge’s approach to transparent and shoppable h...
The Health Insurance Market Is Ripe for Disruption
…And Who’s Leading It Clayton Christensen’s legendary Innovator’s Dilemma explains why industry giants often fail to lead disruptive chang...
“It’s the Prices, Stupid.”
Uwe Reinhardt’s Warning and How Oxbridge Health Responds Executive Summary More than a decade ago, the late Uwe Reinhardt, one of the most respected h...
Reviving Managed Competition
Alan Enthoven’s Vision and the Emergence of Episode-Based Plans at Oxbridge Health Executive Summary When Alan Enthoven introduced the theory of...
Lessons from Medicare Part D’s Donut Hole
A Case for Intelligent Consumerism in Oxbridge Health’s Episode Benefit Plans Executive Summary The Medicare Part D “donut hole” provision...
Innovator Theories and the Disruption of Healthcare
Through Episode Advantage Applying Christensen’s Innovator’s Dilemma to Health Insurance Healthcare costs are rising ~5% yearly (far outpaci...
Unlocking Value in Healthcare through Episode-Based Plans
Executive Summary Episode-based health benefit plans, such as Oxbridge Health’s Episode Benefit Plans with the Episode Advantage shared savings featur...
Magic Lanterns
Hear about Oxbridge Health’s transformative Magic Lanterns. Oxbridge Health has built itself on four Magic Lanterns, guiding principles we belie...
Unleashing the Power of Consumerism in Healthcare
Lessons from Travel and Retail Introduction Consumerism has fundamentally reshaped entire industries, empowering individuals with choice, transparency...
The Power of Choice in Healthcare
How Consumer Demand Has Shaped Industries and the Future of Healthcare In today’s world, consumer demand for choice is more than a preference—it’s an ...
Functional Transparency in Healthcare
Introduction As healthcare continues to shift toward consumer-driven models, functional transparency has emerged as a critical enabler of value-based ...
Oxbridge Health Enters Texas Market
Offering 50,000+ Episode Care Groups with Unprecedented Price Transparency and Provider Freedom NORWALK, Conn.–(BUSINESS WIRE)–Oxbridge He...
Speaking Sense: Magic Lanterns
What if you could unlock predictability, savings, and control in healthcare, just like you do in every other purchase? Oxbridge Health’s Episode...
Speaking Sense: Exploring our Episode Benefit Plans
At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...
Understanding Guaranteed Prices in Healthcare
Listen to our founder, Steve Wiggins, as he discusses the importance of transparency in healthcare pricing and how it can help consumers make informed...
3x3x3 Challenge with BenefitsAlly
Hear from our Chief Growth Officer, Kylie Everhart, as she walks through some of the core components of Oxbridge Health. ...