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Insights & Perspectives

Explore our latest thinking on transforming healthcare through transparency, predictability, and the Episode Advantage.

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PerspectivesJan 21, 2026

Building Castles on Quicksand: Why Transparency Alone Won’t Save American Healthcare

By Will Herling, Chief Executive Officer Introduction Mark Cuban has done something few healthcare insiders have managed to do in decades: he has made...

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PerspectivesOct 22, 2025

The Coming ACA Shockwave

How Employers Can Future-Proof Their Benefits Before the 2026 Cliff Introduction The United States stands on the cusp of a seismic healthcare shift. W...

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PerspectivesOct 8, 2025

The Evolution of a Revolution

Oxbridge Health’s Giant Leap in Healthcare Consumerism Introduction Healthcare in the United States is undergoing a transformative shift – an “evoluti...

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PodcastOct 7, 2025

Speaking Sense: Decoding Actuarial Value

At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...

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PodcastOct 7, 2025

Speaking Sense: It’s not self-funded versus fully insured. It’s the model.

At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...

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PodcastSep 15, 2025

Speaking Sense: The Paradox of Free in Healthcare

At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...

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PerspectivesSep 5, 2025

Cost-Shifting in Employer Health Benefits

Hitting the Ceiling and Forging a New Path Introduction Health insurance captives have emerged as a powerful alternative for employers seeking greater...

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PerspectivesSep 5, 2025

Repeating the Same Playbook

Why Traditional Health Benefit Strategies Are Failing Introduction Employers have long grappled with rising healthcare costs by resorting to familiar ...

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PerspectivesAug 29, 2025

Beyond Amazon: How Oxbridge Health Redefines Consumer Engagement in Healthcare

The Problem: A Marketplace Built on Confusion Decades of surveys confirm what consumers already feel in their bones: navigating health insurance is ha...

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PerspectivesAug 29, 2025

Oxbridge Health: Turning Price Transparency Into Predictability

Based on the 2025 Health Plan Price Transparency Report by Trilliant Health Executive Summary In 2023, U.S. healthcare spending reached $4.9 trillion,...

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PerspectivesAug 15, 2025

Unleashing Healthcare’s Most Underutilized Asset: The Consumer

The Power of Agency, the Failure of the Status Quo, and the Bold Path Forward with Oxbridge Health Despite spending nearly $4.5 trillion annually on h...

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PerspectivesAug 7, 2025

Why Healthcare Can’t Be Free

The Psychology of Price, the Buffet Effect, and the Value of Sensible Cost-Sharing “Free healthcare” is an idea that sounds morally unassailable. Afte...

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PerspectivesAug 6, 2025

The Steamer Pot Is Boiling Over

Why Employers Need More Than One Release Valve in Healthcare Healthcare costs today are like a high-pressure steamer pot—rattling, hissing, and threat...

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PodcastJul 28, 2025

Speaking Sense: Redesigning Healthcare

At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...

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PerspectivesJul 24, 2025

Value-Based Care Promised a Revolution. Episodes of Care Finally Deliver It.

For years, value-based care has been heralded as the panacea for America’s bloated and fragmented healthcare system. The premise is deceptively simple...

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PodcastJul 17, 2025

Speaking Sense: Predictability

At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...

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PodcastJun 30, 2025

Speaking Sense: Solving Healthcare’s Prisoner Dilemma

At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...

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PerspectivesJun 6, 2025

Why the “Cream of the Crap” Still Dominates Our Benefits

…and How to Fix It Each year, Americans rank health insurance companies near the bottom in public trust. Just above cable companies. Just b...

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PerspectivesJun 6, 2025

You Can’t Shop for What You Don’t See

Why Healthcare’s “Transparent” Plans Still Leave You in the Dark “You can’t shop for what you don’t see.”— Uwe Reinhardt, Princeton health econo...

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PerspectivesJun 6, 2025

The Expedia-ization of Healthcare

What Travel Sites Teach Us About the Future of Care For decades, Americans have been told to “shop for healthcare”—but given none of the t...

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PerspectivesJun 6, 2025

Narrow Networks: Good Intentions, Missed Opportunities

Narrow network plans were designed to lower healthcare costs by limiting provider access to “preferred” groups. But in practice, they ofte...

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PerspectivesJun 6, 2025

Behavioral Economics Meets Healthcare

How Oxbridge Makes Smarter Choices Possible For years, behavioral economists like Richard Thaler and Daniel Kahneman have shown us a fundamental truth...

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PerspectivesJun 6, 2025

The Game Is Rigged—Until It Isn’t

How Oxbridge Health Unleashes the Power of the Consumer in a System Designed to Confuse Them In video games, casinos, and even social media apps, we’v...

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PerspectivesJun 6, 2025

The Donut Hole as a Catalyst

What Medicare Part D Can Teach Us About Smarter Health Benefit Design One of the most underappreciated behavioral design levers in healthcare may be s...

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PerspectivesJun 6, 2025

“Show Me the Incentive, and I Will Show You the Outcome”

Why Consumer Incentives Could Finally Fix Healthcare—If We Let Them “Never, ever, think about something else when you should be thinking about the pow...

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PerspectivesJun 6, 2025

The Dream Fulfilled

How AI, Predictive Modeling, and Quilt Are Transforming Healthcare Decision-Making For decades, the healthcare industry has echoed the same aspiration...

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PerspectivesJun 6, 2025

Beyond Flights and Hotels

Why Healthcare Needs to Price the Whole Trip Over the last decade, health plans have made strides toward transparency. Innovations like Surest’s upfro...

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PerspectivesJun 6, 2025

Reviving Managed Competition

Alan Enthoven’s Vision and the Emergence of Episode-Based Plans at Oxbridge Health When Alan Enthoven introduced the theory of managed competiti...

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VideosMay 29, 2025

“It’s the Prices, Stupid.” Webinar

Tune in to this webinar recording, led by our Chief Imagineer Jay Silverstein, as he explores Oxbridge’s approach to transparent and shoppable h...

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PerspectivesMay 7, 2025

The Health Insurance Market Is Ripe for Disruption

…And Who’s Leading It Clayton Christensen’s legendary Innovator’s Dilemma explains why industry giants often fail to lead disruptive chang...

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PerspectivesMay 2, 2025

“It’s the Prices, Stupid.”

Uwe Reinhardt’s Warning and How Oxbridge Health Responds Executive Summary More than a decade ago, the late Uwe Reinhardt, one of the most respected h...

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PerspectivesMay 2, 2025

Reviving Managed Competition

Alan Enthoven’s Vision and the Emergence of Episode-Based Plans at Oxbridge Health Executive Summary When Alan Enthoven introduced the theory of...

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PerspectivesApr 29, 2025

Lessons from Medicare Part D’s Donut Hole

A Case for Intelligent Consumerism in Oxbridge Health’s Episode Benefit Plans Executive Summary The Medicare Part D “donut hole” provision...

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PerspectivesApr 28, 2025

Innovator Theories and the Disruption of Healthcare

Through Episode Advantage Applying Christensen’s Innovator’s Dilemma to Health Insurance Healthcare costs are rising ~5% yearly (far outpaci...

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PerspectivesApr 28, 2025

Unlocking Value in Healthcare through Episode-Based Plans

Executive Summary Episode-based health benefit plans, such as Oxbridge Health’s Episode Benefit Plans with the Episode Advantage shared savings featur...

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VideosMar 26, 2025

Magic Lanterns

Hear about Oxbridge Health’s transformative Magic Lanterns. Oxbridge Health has built itself on four Magic Lanterns, guiding principles we belie...

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PerspectivesMar 3, 2025

Unleashing the Power of Consumerism in Healthcare

Lessons from Travel and Retail Introduction Consumerism has fundamentally reshaped entire industries, empowering individuals with choice, transparency...

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PerspectivesMar 3, 2025

The Power of Choice in Healthcare

How Consumer Demand Has Shaped Industries and the Future of Healthcare In today’s world, consumer demand for choice is more than a preference—it’s an ...

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PerspectivesMar 3, 2025

Functional Transparency in Healthcare

Introduction As healthcare continues to shift toward consumer-driven models, functional transparency has emerged as a critical enabler of value-based ...

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NewsFeb 25, 2025

Oxbridge Health Enters Texas Market

Offering 50,000+ Episode Care Groups with Unprecedented Price Transparency and Provider Freedom NORWALK, Conn.–(BUSINESS WIRE)–Oxbridge He...

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PodcastFeb 24, 2025

Speaking Sense: Magic Lanterns

What if you could unlock predictability, savings, and control in healthcare, just like you do in every other purchase? Oxbridge Health’s Episode...

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PodcastFeb 19, 2025

Speaking Sense: Exploring our Episode Benefit Plans

At Oxbridge Health, we are always looking to further our exploration in deploying technology to drive greater effects and true impact. That’s why we a...

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VideosFeb 10, 2025

Understanding Guaranteed Prices in Healthcare

Listen to our founder, Steve Wiggins, as he discusses the importance of transparency in healthcare pricing and how it can help consumers make informed...

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WebinarFeb 10, 2025

3x3x3 Challenge with BenefitsAlly

Hear from our Chief Growth Officer, Kylie Everhart, as she walks through some of the core components of Oxbridge Health. ...

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